To enrich the cultural life of Nuweiba, Hemaya organized a rare and special concert, offering the local community a space to celebrate music, heritage, and togetherness. Recognizing the region’s lack of cultural events, the initiative aimed to revive artistic expression and strengthen community bonds.

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The concert featured "Basata Band", a Cairo-based group known for blending traditional Arabic sounds with contemporary influences, using instruments like the oud, riq, and tabla alongside guitars and cello. Their music explores themes of national pride, freedom, and social change. Also performing was Nigmet Sina, a Sinai-based ensemble renowned for its authentic Bedouin melodies, bringing the soulful rhythms of the desert to life.

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By curating this cultural experience, Hemaya fostered artistic appreciation and also reinforced its commitment to preserving local traditions, ensuring that music and heritage continue to inspire the community.